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The America's Cup has captured the imagination of New Zealanders.  We want the corporate hospitality programme, and the experiences we have developed, to capture the imagination in a similar fashion.  In the same way Emirates Team New Zealand has led the way in innovation, we want to show the same innovation and imagination in corporate hospitality design and delivery.

As Kiwis, and as a Kiwi company, we want to deliver a Kiwi experience, with an inventive and creative Kiwi flavour.

Emirates Team New Zealand is quintessentially Kiwi.  The team, its management and its sailors represent everything that is good about New Zealand on a global stage.  Our competitive spirit, our sense of fairplay, our can-do attitude, our desire to be popular role models and above all to show the world what a great country and great people we are – welcoming, friendly and hard-working, and also innovative, leading edge, motivated, driven and achievement oriented.

This is what Experience Group aims to do every time we have the opportunity to host guests and provide experiences for locals and visitors alike.  

By providing official corporate hospitality to such iconic global events staged in New Zealand, and by seeing Emirates Team New Zealand's defence of the 36th America's Cup as the pinnacle in hosted international events, we would recommend you explore the official corporate hospitality packages on offer from Experience Group.  


Experience Group has been operating in the New Zealand market since 1999.  Our very first event was the NZ Sevens Tournament hosted in Wellington in February 2000, and from there we have held corporate hospitality contracts with nearly all major sporting organisations within New Zealand over the past twenty years.

Experience Group is New Zealand's leading provider of corporate hospitality services and has been for many years.  Experience Group is the official corporate hospitality provider to most rights holder organisations in New Zealand, and over the past twenty years have built up an enviable reputation in the New Zealand market.  

Experience Group has official and exclusive contracts with many organisations including New Zealand Rugby to deliver All Blacks Hospitality and with New Zealand Cricket to deliver BLACKCAPS Hospitality.  We have also held contracts and been heavily involved in the sales and delivery of major sporting events in New Zealand over the past few years including the Lions Tours to New Zealand in 2005, Four Nations Rugby League 2010, Rugby World Cup 2011, FIFA U-20 Mens World Cup 2015, Cricket World Cup 2015, DHL Lions Series 2017 and Rugby League World Cup 2017.  We have sold and delivered official hospitality to a multitude of concerts for nearly fifteen years.  

Sports, concerts, and other specialist events in New Zealand provide significant platforms for businesses to host and entertain their clients and maintain and manage their client relationships.  So much so that Experience Group's core business is defined as:

“We create and leverage event platforms to provide our clients with unique and innovative ways to enhance their customer and client relationships.  Our clients recognise us as their strategic partner of choice when it comes to enhancing valued relationships”.    

Experience Group is, or has been, an official partner to the following organisations:

  • New Zealand Rugby 
  • New Zealand Cricket 
  • Major Cricket Associations (Auckland, ND, CD,
  • Wellington, Canterbury and Otago) 
  • Vector Arena and Spark Arena 
  • Horncastle Arena (Christchurch) 
  • NZ Football (All Whites) 
  • Phoenix (Hyundai A League) 
  • Ellerslie International Flower Show Hospitality 
  • Eden Park 
  • Lions Hospitality 2005 
  • Rugby World Cup 2011 
  • Cricket World Cup 2015 
  • NZR (All Blacks Hospitality) 
  • The Blues Franchise 
  • Auckland Rugby Football Union 
  • The Chiefs Franchise 
  • Waikato Rugby Union 
  • The Hurricanes Franchise 
  • Wellington Rugby Football Union 
  • Crusaders Franchise Limited 
  • Canterbury Rugby Football Union 
  • Dunedin Venues Management Limited (Forsyth Barr Stadium) 
  • The Highlanders Franchise 
  • Wellington Sevens 
  • Hamilton Sevens 
  • Lions hospitality 2017
  • Barfoot and Thompson 90th Birthday Event
  • New Zealand Rugby League 
  • Warriors (NRL) 
  • V8 Supercars (ITM 500 Pukekohe) 
  • New Zealand Cricket Players Association 
  • New Zealand Rugby Players Association 
  • NZ Rugby Foundation Test Match Luncheon 
  • NZ Breakers (ANBA) 
  • FIBA World Under 19 Basketball Championship 
  • NRL Nines Hospitality 
  • NZ Festival (Edinburgh Military Tattoo) 
  • FIFA U-20 Football World Cup 
  • Southern Bowl American Football 
  • Rugby League World Cup 2017 
  • Selwyn Sounds Music Festival 
  • GB Oceania Tournament 2019.

Our Team

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