Current Sponsorship Properties
The Experience Group in conjunction with the Vodafone Wellington Lions offers corporates the opportunity to become a Match Day Sponsor or Jersey Number Sponsor at any home Air New Zealand Cup Match at Westpac Stadium in 2009.
We can make your product go further
The Experience Group specialises in brokering, organising, managing and advising on sponsored properties.
We believe successful sponsorship is a partnership whereby both parties engage in the process in order to fully maximise the benefits which accrue from the association. This is why the Experience Group can be engaged by either the sponsor (company or brand) or the rights holder (sports organisation). We provide services to both sports and commercial organisations in an equal non-biased way so as to ensure that both parties benefit.
Given our involvement with nearly all major sporting associations in New Zealand the Experience Group is the natural choice to talk to when seeking any kind of sponsorship association in this country.
Services
The Experience Group breaks any Sponsorship Programme into five key components.
Our team will meet to identify and clarify key company objectives and what it is you think you are looking for in a sponsorship or partnership. We can then begin to creatively devise ideas which will meet with your specific objectives. The process of identification and negotiation with sponsorship properties, and the associated rights holder would then begin. Once secured, we would work with you to implement any number of marketing campaigns including sales promotions, events, merchandising, endorsements, PR, advertising, web, database, DM, or combinations of all marketing channels, to fully leverage and execute the selected sponsorship programme.
Like any successful business initiative, the results of marketing and commercial activity need to be measured and evaluated. Sponsorship must then be constantly reviewed in order to maintain relevance and to ensure that the connection you have developed and nurtured remains strong with your customers.
Warren Barclay undertakes all Experience Group sponsorship and marketing activities and is available to meet with your organisation at any time to discuss sponsorship opportunities directly.
