Experience Group

Since 1999, we have overseen the delivery of corporate hospitality to major rugby tests between the All Blacks and all major test playing nations across numerous cities and venues.  This included the Lions Tour to NZ in 2005, in which we were the lead corporate hospitality provider.  This event saw us cater for up to 17,000 people at one single event (third test match at Eden Park, Auckland) and 46,000 people over the six weeks of the tour.  The corporate hospitality programme was exceptionally well delivered and returned significant revenue back to rugby in New Zealand.

The Experience Group is part of the broader Claymore Group of Companies, a diversified management and investment organisation with interests in a number of industries including hospitality, mining, professional services, health, retail, property, technology and primary production.    

---

Greg Barclay, Director:

Greg is a founding principal of Claymore. He has a law degree from the University of Canterbury and a postgraduate diploma in business from Auckland University. Greg is a present or past director of several high profile private New Zealand companies and has been an executive member of the Canada New Zealand Business Association for ten years. He is also the honorary solicitor to the Canadian trade consulate.

Greg practices in general commercial law providing advice on mergers and acquisitions, corporate structuring and commercial property. He also has significant experience in franchising built up over a number of years. His clients have diverse commercial interests and can be found throughout New Zealand.

John Seton, Director:

John holds a Bachelor of Laws from Victoria University of Wellington and a Master of Laws with Honours from the University of Auckland. He is admitted as:

- a solicitor of the Supreme Court of England and Wales (inactive)

- an attorney at law in the State of California (inactive)

- a barrister and solicitor of the Supreme Court of New Zealand

John is a former Asia 2000 Fellow, past chairman of the Vietnam / New Zealand business council and is a member of, and has been admitted as an accredited director by, the New Zealand Institute of Directors. 

After practicing as a solicitor then general counsel, John established and managed a number of public companies. In 1998 he established the Claymore partnership with Greg Barclay. 

John has practiced in the areas of corporate, commercial, technology and property law both in New Zealand and overseas. He has experience both as counsel and client in:

- project assessment
- structure and financing
- joint ventures
- project and product commercialisation/licensing
- initial public offerings
- corporate restructuring
- takeovers and mergers
- corporate and project fundraising (both debt and equity), purchases and sales

John is a present or past director of a number of public companies in New Zealand, Australia and Canada. He is chairman of Zedex Minerals Limited and Mudhouse Wine Group Limited, and a director of TSX listed Olympus Pacific Minerals Inc. and NZSX listed SmartPay Limited. He was also the former chairman of Summit Resources Ltd when it was taken over in a A$1.2b hostile transaction.

Warren Barclay, Managing Director:

Warren Barclay is the Managing Director of SML. Warren has been involved in commercial sports for the past seven years through Capital Events Limited, Lions Hospitality 2005 Limited and now SML. Capital Events Limited, previously part owned and operated by Warren, was set up in 1999 to provide event management and corporate hospitality services to Auckland Rugby, Wellington Rugby, Waikato Rugby, NZ International Sevens and the New Zealand Rugby Union.